Make Harold a brand that stands out and stays top of mind in a competitive retail space promoting Made-To-Measure personalization and Ready-To-Wear.
CHALLENGE
Men don’t just admire nature—they seek what’s rare. True beauty isn’t in what’s visible to all, but in what only the keen-eyed discover.
INSIGHT
IDEA
Just as rare sights in nature captivate those who seek them, Harold celebrates the ‘Rare Gentleman’—a man whose style is distinctive, timeless, and effortlessly refined.
OOH
FOR THE RARE GENTLEMAN
The partnership between Harold and WWF reflects a shared commitment to preserving the rare and unique. As the "Rare Gentleman" campaign celebrates individuality, Harold aligns with WWF’s mission to protect endangered species, showing its dedication to environmental sustainability and reinforcing the value of rarity, both in style and nature.
Partnership: harold x WWF
Clothing Labels
Social Media
Website
Experiential
See the Ready-To-Wear clothes and appreciate the different swatches for the Custom-Made service.
Information about the rare species and how Harold is contributing with WWF.
Screens with more information about WWF and a QR code to book an appointment.
Free pin for purchases.
Romina Reyes - Art Director
CREDITS:
Sandra Seguya - Account Manager