Make Nissin Cup Noodles the go-to choice for tech-savvy food lovers who want the rich, comforting taste of ramen without the time and cost of dining out.
CHALLENGE
People are willing to enjoy their ramen at home, as long as the experience feels just as authentic and satisfying as dining at a restaurant.
INSIGHT
IDEA
People can elevate their Cup Noodles experience by adding extra ingredients, transforming a simple meal into a restaurant-quality dish, all from the comfort of home
SAVOUR THE UPGRADE
OOH
Partnership: Nissin x Hello Fresh
Food lovers will be able to transform their Nissin Cup Noodles into a gourmet meal with HelloFresh's Upgrade Kits. Each kit includes fresh, premium ingredients delivered right to their door, making it easy for food lovers to take their ramen to the next level.
