Convince Street Restaurant Operators that Philadelphia Cream Cheese justifies its premium by enhancing dish quality and customer satisfaction.
CHALLENGE
Consumers are more inclined to choose a dish when they know it's made with Philadelphia because it signals quality, creaminess, and a taste they can trust
INSIGHT
IDEA
Philadelphia releases a challenge called “The Philly Swirl Challenge”
THE PHILLY SWIRL CHALLENGE
Case Video
The Philly Swirl Challenge is a platform for street food operators who feature Philadelphia in their menu. Participants can showcase their restaurants, receive a welcome kit, and be featured in a physical guide and app where users can rate and review them. The Swirl system rewards creativity, with operators earning up to three Swirls based on their innovative use of Philadelphia.
Philly Guide
APP
Guide
OOH (download the guide)
OOH (join the challenge)
Social Media (collabs)
Social Media (posts)
Romina Reyes - Art Director
CREDITS:
Renishka - Account Manager